I design and scalemonetization enginesfor high-growthcompanies.

Most companies don't have a revenue problem. They have a structural monetization problem.

I architect pricing models, packaging strategy, platform economics, and incentive systems that turn products into scalable revenue engines.

At Instacart, I built and commercialized new products, services, and programs within the advertising business — including Instacart's retail media technology for retailers' owned networks — diversifying the model and helping scale it into a ~$1B revenue engine.

Revenue is an output. Architecture is the lever.

New revenue streams fail not because of weak ideas, but because of weak operating design.

I architected Instacart's expansion from a consumer marketplace into a multi-product enterprise technology company serving retailers and brands. That required designing the commercial model, defining the enterprise motion, and building the cross-functional infrastructure to support it.

From ecommerce SaaS powering 600+ retailer sites to launching Instacart's enterprise retail media solution with North America's biggest retailers and marketplaces like UberEats, I translate strategy into repeatable revenue systems.

0 → 1 only matters if it becomes 1 → 100.

Enterprise buyers don't purchase features. They purchase confidence — in the model, the vendor, and the long-term outcome.

I architect enterprise positioning: clarifying the value narrative, tightening ICP definition, and structuring sales systems that convert strategic interest into durable contracts.

My lens comes from operating inside Apple's enterprise sales organization and leading go-to-market strategy across 2,200 retail partners at Instacart.

Positioning, when designed well, compounds.

Founder-led selling works — until it doesn't.

The inflection point is organizational design. I architect revenue organizations: defining roles, designing process, aligning incentives, and integrating commercial strategy with execution.

At Stanley Black & Decker, disciplined commercial architecture delivered 440 bps of margin improvement in a single year — proof that structure drives performance.

Repeatable revenue is engineered, not improvised.